Senior Lifecycle Marketing Manager, Marketing, Shopbop - Job ID: 2458848 | Amazon.jobs Skip to main content
Job ID: 2458848 | Bop LLC
Apply nowShopbop.com is looking for a strategic Senior Lifecycle Marketing Manager to support and further develop the global email and push notification program and drive growth of our App. This role is critical to driving revenue growth and customer engagement through a best-in-class customer marketing experience. The Senior Lifecycle Marketing Manager will work closely with the CRM team to identify opportunities and develop campaigns targeting customers at all stages of the customer journey, including personalized and automated trigger campaigns. They will oversee all email & push marketing communications including editorial and promotional campaigns. They will be the business owner of Shopbop’s App, partnering with cross-functional teams to drive increased downloads and engagement. The Senior Lifecycle Marketing Manager will own reporting and goal-setting for the email, push, and app channels and advocate for tech enhancements as needed to deliver results. The right candidate will be analytical, customer-focused, thrive in a fast-paced environment with many competing priorities, and partner across teams effectively. They will have a data-driven orientation with the ability to craft written narratives that clearly communicate business results and future opportunities. The Senior Lifecycle Marketing Manager will oversee the day-to-day performance of the channel while seeing the big picture and developing strategies with long-term impact. This role sits within the Marketing organization, reporting to the Head of Ecommerce and managing two direct reports.
Key job responsibilities- 6+ years of email marketing experience, including campaign strategy/development, messaging, segmentation, lifecycle optimization, and A/B testing
- 2+ years of managerial experience
- Bachelor's degree in a related field
- Strong technical understanding and fundamental knowledge of email tools and systems (Salesforce preferred)
- Proficiency with HTML and email coding
- Experience devising marketing campaigns to support mobile App
- Experience using analytics platforms and advanced Microsoft Excel and Office skills
- Strong analytical and problem-solving skills
- Highly organized, excellent attention to detail while seeing the big picture
- Able to work well under pressure, handle multiple competing priorities, and adhere to deadlines
- Excellent communication (written and verbal) and interpersonal skills
- Comfortable leading presentations and communicating with senior leadership
- Experience working in an online fashion setting
- Strong interest in and familiarity with fashion
- Experience with SMS marketing
...We are currently seeking a highly motivated and experienced Property Manager to join our team. As a Property Manager, you will be responsible... ...: - Degree and certs preferred - At least 3 years of experience in property management - Strong knowledge of relevant...
...make sure all food is served fresh warm and presentable in platesmake sure all call in orders are properly shared and all Uber eats and Grubhub delivery orders are properly shared and done promptly We are looking for an individual that has very good people...
...Description Additional Information About the Role Progress West Hospital witih BJC has a PRN opening for an inpatient Occupational... ...Education ~ Bachelor's Degree - Occupational Therapy (OT) Experience ~ No Experience Supervisor Experience ~ No Experience...
To be considered for this role, applicants must hold a bachelors degree before starting first day of work with Success Academy - a background in education is not required. Thanks for your interest in Success Academy! Running the largest, fastest-growing, and highest...
...Join the team at The Valley Veterinary Hospital and receive a Generous Sign-on Bonus! High... ...Valley Veterinary Hospital is looking for a Managing Veterinarian | Medical Director to join... ...team. We are a collaborative 2-doctor practice with an energetic team focusing on delivering...