Job Description

Job Details

Level : Experienced

Job Location : Franklin, TN - Franklin, TN

Position Type : Full Time

Education Level : 4 Year Degree

Salary Range : Undisclosed

Job Shift : Day Shift

Job Category : Marketing

Description

Marketing Specialist

Company Overview

With approximately $800 million in revenue, The Carlstar Group, LLC (“Carlstar” or the “Company”) is a leading producer of specialty tires, wheels, and assemblies for diverse end markets including: lawn & garden, construction, power sports (primarily all-terrain vehicle tires), trailers, and agriculture.

Carlstar (and its predecessor) have been in the engineered rubber products business for over 100 years and sells its products under many of the most recognized brand names in their respective market segments including Carlisle, ITP, and Cragar, among others. In addition, the Company has one of the broadest distribution channels and the largest installed bases within its served North American markets. The Company is a strategic supplier to leading OEMs such as John Deere, Polaris, Husqvarna, Stanley Black & Decker, and BRP, and is sole sourced on a number of their leading platforms. Approximately 59% of Carlstar’s revenue is derived from higher margin aftermarket sales, leveraging the Company’s large installed base of OEM products. Carlstar has approximately 3,400 employees and operates four manufacturing facilities in both North America and China and twelve distribution centers.

Carlstar is engaged in serving lower volume, higher mix business where the Company must economically manage thousands of SKUs with low individual order quantities through a complex distribution network in a marketplace that highly values timely and accurate order fulfillment.

Through the implementation of efficient operational (enhanced SIOP, lean manufacturing, inventory planning, optimization of the distribution network, redesign and value engineering of compounds and products, improved process control, activity based costing, etc.) and intelligent commercial (dynamic pricing and material margin management, new product development, refined channel management, new account conquests, etc.) strategies, the company is targeting improving performance to over 12% EBITDA margins on substantially higher revenue over time. The company is on a very strong performance trajectory today.

To learn more about The Carlstar Group, please visit the company’s web site:

Position Summary:

As a Marketing Specialist at The Carlstar Group, you will be an essential member of our dynamic marketing team, responsible for executing innovative marketing strategies that drive brand awareness, engagement, and growth. Your creative flair and strategic mindset will play a crucial role in promoting our products to our target audience and fostering strong customer relationships. In this position you will provide additional support to the Marketing, Sales, and Product Managers through the regional execution of marketing campaigns, as well as, generate and manage content in alignment with our business strategy.

This position reports to the Digital Marketing Manager.

Pivotal Experience and Expertise:

Carlstar seeks an action-oriented, self-driven, proven marketing leader, who has demonstrated the intellectual horsepower, energy, and creativity to transform a growing, dynamic business.

• Collaborate with the marketing team to conceptualize, plan, and execute integrated marketing campaigns that align with our business objectives. Utilize your creative skills to develop compelling content and visuals to attract our target audience that drive business goals.
• Utilize your exceptional writing and storytelling skills to craft engaging and persuasive content for various marketing channels, including social media, blogs, website, email, flyers, brochures, and more. Ensure that the messaging reflects our brand identity and effectively communicates our value proposition.
• Assist in the creation of marketing collateral, such as brochures, presentations, sales materials, and other promotional content. Flex your graphic design skills to create visuals that resonate with our target audience.
• Manage and optimize our digital marketing efforts, including social media marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and email marketing campaigns. Monitor performance metrics and analyze data to improve campaign effectiveness continually.
• Conduct market research to identify new opportunities, target audience preferences, and customer needs. Conduct market research to stay informed about industry trends, competitor activities, and emerging marketing technologies.
• Ensure consistent brand representation across all marketing materials and channels. By adhering to brand guidelines, you will reinforce brand recognition and maintain a strong brand image in the market.
• Manage our social media presence, monitor social media trends, interact with followers, respond to inquiries, and proactively engage with our audience. Your efforts will foster a sense of community and help build a loyal customer base.
• Plan and coordinate our participation in industry events, trade shows, and promotional activities. Manage event logistics, including booth setup, promotional materials, and post-event follow-ups. Your attention to detail and organizational skills will ensure successful event execution and enhanced brand visibility.
• Utilize marketing analytics tools to track and analyze the performance of marketing campaigns. Your ability to interpret data will prepare reports to provide valuable insights for continuous improvement and achieving key performance indicators (KPIs).
• Bachelor's degree in Marketing, Communication, Business, or a related field. MBA or Master's degree preferred, but not required
• Minimum 3 years of experience in marketing
• Extraordinary, highly creative writing skills, with an innate attention to detail
• Creative mindset with a flair for proposing innovative marketing strategies.
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant software.
• Sound understanding of digital marketing channels, including social media, email marketing, SEO, and PPC advertising.
• Familiarity with marketing analytics tools (Google Analytics) and the ability to derive actionable insights from data.
• Exceptional project management skills to handle multiple campaigns simultaneously and meet deadlines.
• Strong communication and interpersonal abilities to collaborate with cross-functional teams.

Leadership Capabilities & Culture Fit:

• Unquestionable integrity, ethics and judgment. The courage and ability to take a strong position when required for the good of the Company.
• Excellent communication and influencing skills. The ability to be collaborative and creative in their ability to translate complex issues in terms readily understandable to a broad audience.
• Highly intelligent and analytical, possessing the intellectual curiosity to probe and understand how the dimensions within their area of responsibility work and influence the broader business.
• Demonstrated business orientation. This individual must have commercial instincts and financial acumen and will be able to connect operational decisions to the broader business and investment thesis.
• Self-awareness and the natural ability to build trust and confidence, especially with functional/P&L leaders, his or her peer group, and the executive leadership team.
• Strong interpersonal skills. An ability to positively engage with people at all levels of the organization.
• He or she will embrace a philosophy of transparency, healthy debate, and accountability.

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