Job Description

• Collaborate with the DOSM and EOS corporate team to develop marketing strategies to enhance and build business at the resort
• Assist with creative assets including traditional ads, digital ads and photoshoots - brand ambassador
• Website management, maintenance and upkeep
• Social media management for Wequassett Resort and Golf Club. Reflecting the hotel's brand, speaking to target audiences, and work towards KPIs
• Coordinate with internal teams to understand priorities (sales, ecommerce, PR, operations) in order to effectively communicate them to social media audiences
• Translate marketing initiatives into social and email-friendly campaigns, managing content production from concept to execution in conjunction with DOSM.
• Directly manage the upkeep of multiple social media channels and editorial calendars, ensuring a regular publishing cadence, well-curated visuals, and alignment with strategy
• Oversee Community Management on all social platforms and manage interactions with the public; communicating with followers, responding to queries in a timely manner and monitor customer reviews
• Engage with relevant third-party content, including reposting photos and responding to guest questions and concerns
• Stay abreast of social media changes, competitor performance, and industry trends
• Interface with agencies including PR and Digital Marketing ensuring goals are met
• Learn and utilize multiple platforms to create and manage content, including WordPress, and Revinate
• Vet influencers with PR team and coordinate social media partnership opportunities to advance brand reputation and amplification
• Write digital marketing content as needed for non-social applications (e.g. editorial/blog pieces, website, marketing collateral)
• Support Marketing Team as a whole during property events and promotional weekends
• Complete month-end reporting for social media channels as requested by corporate team

• The ability to use social media to maintain or build a brand is necessary to be a Social Media Manager.
• Strong verbal and written communication skills are essential for this occupation.
• Artistry and photography
• Computer skills, skills in using social media platforms and skills in using tools that analyze social media platforms are requirements for this position.

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