Job Description

Inbound Marketing Specialist (Plano, TX)

Unleash Your Potential with APCON: Redefine Network Security, Conquer the Globe!

Step into the thrilling world of APCON, where innovation knows no bounds. As a global leader in network visibility and security solutions across more than 40 countries, you'll impact Fortune 1000 giants, dynamic midsize players, and government agencies. Embrace boundless creativity, collaboration, and unparalleled support. Revolutionize the future of network visibility - seize this extraordinary opportunity NOW!

Who are we looking for?

Inbound marketing trailblazers - this is the role you've been waiting for! We're searching for a stellar Inbound Marketing Specialist to ignite our marketing efforts. In this game-changing role, you'll craft killer campaigns that drive crazy growth through content, SEO, social media, and more. We need someone truly obsessed with inbound to take our marketing into hyperdrive. Are you up for the challenge?

Do you live for creating magnetic content, optimizing online presence, and tracking metrics? You'll have the freedom to flex your creative muscles and make this role your own. We're counting on you to wow us with ideas that attract, engage, and convert leads at record rates. With the right inbound superstar at the helm, the sky isn’t the limit, it’s just the beginning. So, bring your A-game, an insatiable hunger to succeed, and a passion for pushing the boundaries of inbound marketing. If this fires you up, apply now!

What You Will Bring

• Content Strategy and Creation: Develop and create valuable, relevant content (social posts, blogs, videos, infographics) that engages our target audience with the aim of educating them, solving problems, and providing insights to potential customers.
• Social Media Engagement: Manage our social media presence by creating engaging posts, participating in conversations, running campaigns, and promoting content to increase brand awareness and generate leads.
• Paid Advertising: Create and manage paid advertising campaigns, such as social media ads, to reach a larger audience and drive targeted traffic to lead-capture pages.
• Lead Generation: By carefully crafting and testing magnetic calls-to-action (CTAs), mesmerizing landing pages, and dynamic lead capture forms, you will attract and captivate potential clients and create leads for the sales team.
• Marketing Automation: Utilize marketing automation tools to create personalized workflows and lead nurturing sequences that engage potential customers based on their behaviors and interactions.
• CRM Integration: Fuel dynamic collaboration with the CRM team to adeptly manage leads and customer data by utilizing our CRM system for tracking interactions, lead segmentation, and personalized communication.
• Data Analysis and Reporting: Efficiently monitor inbound marketing campaign performance and strategy effectiveness through diverse analytics tools. Keep a close eye on crucial KPIs like website traffic, conversion rates, and engagement metrics to drive strategy enhancement.
• Event Marketing: Drive Trade Show success through comprehensive promotion before, during, and after the event using a range of channels like social media, email marketing, and content creation. Generate anticipation, boost attendance, and foster engagement at every stage.

Qualifications and Requirements:

• Associate degree in Marketing, Communications, or a related field (or equivalent experience)
• Proven experience in inbound marketing, content creation, and lead generation
• Strong understanding of content marketing strategies and the buyer's journey
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, etc.)
• Analytical mindset with the ability to interpret data and draw insights
• Experience with email marketing and CRM systems
• Graphic design skills (Adobe Illustrator, InDesign, After Effects, etc.) are a plus

Core Competencies:

• Excellent written and verbal communication skills
• Strong interpersonal skills; ability to communicate professionally across the organization
• Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills
• Ability to maintain a high level of confidentiality and professionalism
• Strong attention to detail and exceptional customer support
• Creative thinker with the ability to generate innovative ideas
• Proficient in Microsoft Office Suite
• Must be able to work independently and as a team member

Benefits:

• Medical, dental, and vision insurance
• Company-paid short and long-term disability
• Flexible spending accounts
• Healthy work-life balance and generous paid time off program
• Professional development program
• 401(K) Retirement savings plan with company match
• Company-paid holidays throughout the year
• Collaborative and innovative work environment
• Volunteer time off and employee assistance plan
• On-site exercise facility

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

APPLY

Join us at APCON and contribute your expertise to create exceptional enterprise software solutions that power critical networks worldwide. Join our dynamic team by applying on our career page today!

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