Job Description

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Abby is transforming mental health with cutting-edge AI support—and we’re searching for a hands-on Social Media & Content Growth Manager to own our entire social presence. You’ll lead strategy and execution across every channel, drive our content to go viral, and make Abby a must-follow brand online.

What You’ll Do:

• Run point on all Abby social accounts: TikTok, Instagram, YouTube, X, LinkedIn, and more.
• Develop, execute, and refine a content strategy that grows followers, drives engagement, and consistently hits viral moments.
• Ideate, create, and post a mix of branded content, short-form clips, memes, founder videos, educational posts, and UGC.
• Spot trends early and quickly plug Abby into relevant conversations, challenges, and cultural moments.
• Test new content formats, viral growth tactics, partnerships, giveaways, live streams, and more.
• Track performance, analyze what’s working, and rapidly iterate to maximize reach.
• Own the content calendar and collaborate with creatives, leadership, and partners to bring bold ideas to life.
• Build relationships with creators, influencers, and our own community to amplify our message.
• Ensure Abby’s tone and visuals are consistent across every touchpoint.

What We’re Looking For:

• Demonstrated success growing branded social accounts—show us the accounts you’ve managed, with clear before/after metrics, and explain when you took over.
• Deep knowledge of TikTok, Instagram Reels, YouTube Shorts, and emerging platforms; you’re obsessed with internet culture and viral trends.
• Creative instincts: you can write catchy copy, recognize meme potential, and turn ideas into scroll-stopping visuals.
• Analytical mindset with the ability to turn numbers into strategy.
• Self-starter who moves fast, owns outcomes, and thrives in a dynamic, test-and-learn environment.
• Collaborative energy with the confidence to run projects independently.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

• Industries

  Technology, Information and Internet

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