Job Description

Job Description

Job Description

Description

The ideal candidate is someone who is passionate about delivering the best customer experience, is proficient in using multiple social media channels, has a strong sense of empathy, and can help drive exceptional customer service by helping customers who reach out to us through social media for assistance.

• Create consistent, meaningful content on social media platforms for the respective markets.
• Responsible for producing high-quality content.
• Contribute to the Agency’s paid social media objectives through strategy creation, implementation, and ongoing optimization.
• Continually improve paid media tactical planning and buying across all platforms.
• Apply expertise in the planning process, audience and creative strategy development, budget forecasting, and industry tracking; be a strategic thought partner in team meetings.
• Strategically manage the channel relationships and contribute to the development and refinement of our media channels buying core strategies.
• Manage paid social campaigns from setup, execution, optimization, and reporting to the clients’ key performance indicators, which vary by campaign types and objectives.
• Manage paid social ad campaigns and leverage first- and third-party data to build audiences.
• Actively monitor and evaluate campaign performance in platforms, leveraging insights and trends, and provide data-backed recommendations to the integrated Media team.
• Work collaboratively with media planners, analysts, and Agency partners to meet and exceed stated objectives, and provide new solutions for clients.
• Create measurable paid social programs that are in line with strategy and budget.
• Be passionately in tune with the evolution of market trends, digital marketing innovation, and online behaviors.
• Develop insights and keep teams informed of new opportunities.
• Contribute to new business development when requested.

• Previous relevant work experience.
• Experience in managing and executing paid social media campaigns across platforms is a plus.
• Exceptional verbal, written, and presentational skills.
• Competent in campaign planning, recommending strategies, and budgeting.
• Able to work independently and collaboratively with remote team members.
• Flexible and ability to perform in a fast-paced environment with concurrent and competing deadlines.
• Bachelor degree (economy, social sciences) is an asset.

• 401(k) Matching
• Dental Insurance
• Disability Insurance
• Employee Assistance Program

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