Job Description

Together, we're more.

At the core of our brand is the meaning behind our name; Areté - a call to live at one's highest potential. To strive for the best at every turn so that we shine powerfully in all we do. This is the central idea that drives us forward.

As a valued team member of Areté Collective, you are the most important asset in our commitment to providing a new way of development for a new way of life. By joining Areté Collective you'll be working with an award-winning group of architecture, design, and development professionals, creating lifestyle-oriented residential, commercial, and hospitality projects.

We embrace a philosophy that respects nature, sustainability, and culture. Our projects are designed not only to bring well-being and happiness to those who call it home, but equally to enrich and revitalize the environment and local communities.

The Role

The Thomas Ranch Marketing Director is responsible for leading the Development's marketing strategies from inception to execution – helping to build the brand, support the sales staff, and ultimately reach sales goals. This unique position serves the marketing needs of Thomas Ranch, our 2,200-acre master-planned community in the Lake Travis area, and Loraloma, the private community within Thomas Ranch.

The Marketing Director's responsibilities span activities and channels, including strategic planning, sales collateral development and production, events and marketing experiences, public relations management, digital/social media marketing, partnership strategies, and on-property branding.

This creative and detail-oriented professional will work collaboratively with the Corporate Marketing SVP, the Thomas Ranch Marketing Coordinator, sales partners, the development team (land planners, architects, interior designers, and finance), and external agencies such as creative, PR, and digital. Strong leadership, management, and tactical execution skills are imperative for success.

The Responsibilities:

• Developing and executing marketing strategies to help achieve sales targets
• Collaborating with sales and development teams to implement marketing campaigns
• Designing marketing experiences to engage prospects and support sales
• Crafting marketing materials for sales tours, events, client meetings, and other key prospect moments
• Ensuring the brand is fully expressed across the property
• Managing marketing budget to ensure initiatives stay on track
• Evaluating and providing analysis on results of marketing initiatives
• Assisting with business development including market research, target audience analysis, and story development

• Bachelor's degree from an accredited university preferred
• 10 plus years experience in sales/marketing with luxury hospitality or real estate experience required
• Strong understanding of the Austin luxury market and creative targeting ideas
• In-depth knowledge of current marketing, real estate, and hospitality trends; ability to conduct comprehensive and efficient research
• Excellent communication and presentation skills – both verbal and written
• Ability to lead and manage projects from start to finish
• Self-starter and proactive. Can easily take direction and run with projects to completion
• Excellent attention to detail across a multitude of workstreams
• Highly flexible and accommodating to start-up environments; ability to take on a variety of roles simultaneously and manage constantly changing situations
• Ability to work collaboratively with a variety of different teams and skill sets
• Social media skills preferred
• Strong computer skills including PowerPoint, Word, Excel; Photoshop and InDesign a bonus

About Areté Collective

Areté Collective was born out of the desire to create a new way of Development for a new way of life – for land and people. As a vertically integrated firm, Areté Collective unites leaders across architecture, interior design, planning, and landscape architecture who use their decades of experience in shaping luxury communities to bring the highest levels of excellence to every step of the development process.

For more information, visit our website:

About Thomas Ranch (an Areté Collective development)

Thomas Ranch is 2,200-acre master-planned community near the shores of Lake Travis, just 30 minutes from downtown Austin. Nestled among the natural terraces, rolling valleys, and rocky outcrops of the Texas Hill Country, Thomas Ranch features uniquely designed neighborhoods, including a walkable downtown core, nature-immersed residential, and an ultra-luxe private community with an 18-hole David McLay Kidd golf course and a five-star boutique hotel.

This back to the basics community is built on a forward-thinking approach that honors the land, enhances the lives of community residents, and creates value for our investors, trade partners, and employees. With 2+ miles of river frontage, extensive networks of trails and green space, 4,000 residential units, and 250k sq ft of downtown lifestyle amenity, Thomas Ranch serves the needs of one of the fastest-growing cities in the US and an increasingly sophisticated market within the path of high-net-worth growth in West Austin.

For more information, visit our website:

About Denton House

Denton House is the boutique design arm of Areté Collective, a vertically integrated luxury development company based in Salt Lake City. With nearly three decades worth of expertise, Denton House has created bespoke designs and signature looks for clients both domestically and abroad in sought-after destinations such as Big Sky, Park City, New York, Los Cabos, Portugal, the Bahamas and beyond. Denton House currently has offices in Austin, Las Vegas and Cabo San Lucas, with a qualified team of experts committed to delivering seamless execution in the fields of architecture, interior design, planning, and landscape architecture.

For more information, visit our website:

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