Plymouth Rock seeks an analytically minded and entrepreneurial Digital Media Manager to join our rapidly growing Direct Response Auto Insurance business. As our Direct Response business has expanded, we see an opportunity to advance our digital marketing capabilities through this newly created position. As the Digital Media Manager, you will be responsible for developing our marketing strategy across our digital paid media and partnering across the enterprise to enable brand-building activities. In addition, you will be responsible for leading and mentoring a team of digital marketing professionals. We want to hear from you if you are a creative and driven digital marketing professional who wants to grow in a fast-paced entrepreneurial environment!
An ideal candidate has a strong background in digital advertising, analytics, and ROI management. As a member of the growing Direct Response team, you will play a pivotal role in developing strategy, deploying campaigns, and analyzing campaign performance to drive optimal ROI and KPIs.
Essential Functions and Responsibilities
Qualifications and Education
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
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