Job Description

Plymouth Rock seeks an analytically minded and entrepreneurial Digital Media Manager to join our rapidly growing Direct Response Auto Insurance business. As our Direct Response business has expanded, we see an opportunity to advance our digital marketing capabilities through this newly created position. As the Digital Media Manager, you will be responsible for developing our marketing strategy across our digital paid media and partnering across the enterprise to enable brand-building activities. In addition, you will be responsible for leading and mentoring a team of digital marketing professionals. We want to hear from you if you are a creative and driven digital marketing professional who wants to grow in a fast-paced entrepreneurial environment!

An ideal candidate has a strong background in digital advertising, analytics, and ROI management. As a member of the growing Direct Response team, you will play a pivotal role in developing strategy, deploying campaigns, and analyzing campaign performance to drive optimal ROI and KPIs.

Essential Functions and Responsibilities

• Develop our digital marketing strategy and execute comprehensive, multi-touch integrated demand generation programs that drive and accelerate the consumer pipeline, customer acquisition, retention, and expansion all within allowable acquisition economics.
• Optimize and implement best practices across a subset of digital marketing programs including, but not limited to SEM, display, mobile, video and social, with a focus on driving awareness, consideration and ultimately new customer acquisition.
• Evaluate and onboard as appropriate a mix of internal and 3rd party solutions to optimize paid media performance.
• Implement a test and learn culture that allows the team to constantly find new ways to optimize campaign performance and continuously refine targeted strategies.
• Collaborate with the internal creative team to plan creative for respective campaigns.
• Collaborate with the Enterprise Brand team on brand media tests and innovations that will ensure that we speak the common language to our customer base, and drive equity in the Plymouth Rock brand
• Establish processes and protocols for campaign measurement and reporting. Define and own the entire metrics stack for all digital marketing efforts including awareness, consideration and conversion rates
• Assess content effectiveness and drive alignment between marketing campaign narratives, the website user experience and KPIs.
• Act as a strategic partner to Marketing Technology, Brand, and Analytics teams.

Qualifications and Education

• Bachelor’s degree required; MBA preferred
• 7+ years of digital marketing experience in a client side B2C company; financial services/insurance experience preferred
• 5+ years of media planning and buying experience; experience in both online and offline channels preferred
• 2+ years of experience utilizing DSP and/or combining first and third-party data to efficiently reach target audiences
• Proven track record of successful digital marketing management using strong analytical, creative and problem-solving skills
• Prior agency experience a plus
• Prior experience setting up and utilizing data layers on ecommerce sites
• HEAP, Google Analytics, or other web analytics experience required
• Motivated self-starter who has an entrepreneurial spirit
• Strong communication and presentation skills
• Ability to create order and drive execution

About the Company

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.

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